xTV launches Network Builder and receives funding

We are excited to be partnering with xTV as the first investor in their new funding.

xTV is a business to business platform enabling any owner of video assets to create their own branded TV Network, with an always on, 24/7 presence. The Network leverages both on-demand and live programming by integrating YouTube and other video sources, Ustream, LiveStream and other live sources, and feeds, such as a Twitter feed. The end result is a Computer, Big Screen or mobile viewing experience. A mobile device also has “second screen” capabilities.

xTV has set up several experimental networks, including one for TechCrunch TV (which I originally set up). I have to say that the ability to watch TCTV on a big screen (say in a lobby) or at home whilst working, makes me see a lot more of the content that I otherwise would. It also screams out for more real time content from TCTV. I can’t wait for the editors to make video production a matter of reflex every time they write a story. Perhaps interviewing the person via Skype along with their written notes. A regular news show would also sit well with me.

As we move to a world of connected TV’s, set top boxes and other “Over the Top” delivery mechanisms, those who invest in video content, especially live content available on-demand too, will reap the rewards as audiences grow and distribution expands. xTv is a great set of tools to begin the work of moving into this space. It adds brand coherence to otherwise dispersed video assets, whilst improving discoverability, watchability and engagement.